Florentia Village, the amazing shopping paradise: here is how this Italian shopping mall is known in China. As stated on the website, “Florentia Village is China’s first shopping centre dedicated to top-notch brands from Italy, which provides the most exclusive shopping experience that goes beyond Chinese consumers’ expectations. Florentia Village boasts of over 200 Italian luxury brands as well as Chinese and other international fashion brands, and offers irresistible discounts all year round. Known for its perfect combination of fantastic Italian architectural designs and traditional Italian and international cuisines, Florentia Village has offered consumers a great opportunity to explore Italian fashions, culture and customs without the need to leave China”.
Florentia Village is indeed more than a shopping experience: Prada, Gucci, Zegna, Armani, Fendi, Bottega Veneta, Bulgari and Salvatore Ferragamo’s lovers (just to mention some of the brands represented by this unique shopping mall) will be offered the chance to shop in a “pure Italian environment” made of classical Italian architecture, with arenas, stone bridges, fountains, plazas and atriums. Last but not least, authentic Italian cuisine and delectable Chinese and Western gourmet meals crafted by several outdoor cafes and restaurants boasting of various flavours will make visitors’ trips even more enjoyable.
During a recent interview with South China Morning Post, Maurizio Lupi, managing director of RDM Asia, the Italian-owned operator of three luxury discount Florentia Village malls in mainland China (Tianjin, Shanghai, Guangzhou), announced that a new outlet is about to be open in Hong Kong, close to the Kwai Hing MTR station, which Lupi says will benefit from its proximity to mainland immigration checkpoints and Hong Kong airport. According to South China Morning Post, the Italian manager is “targeting half a million customers this year, half of which will be mainlanders, a quarter Hong Kong residents, and a quarter travellers and expatriates”.